# Linella — Case Study | MRKT.ERA

Source: https://mrktr.pro/en/cases/linella/

> Linella case study — Retail. Learn how MRKT.ERA helped achieve measurable results.

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RetailMoldova

# Linella

ConsultingContent StrategySMM

01

## Challenge

Linella, Moldova's largest supermarket chain, faced declining social media engagement and growing competition from online platforms. They needed to refresh their communication and recapture the attention of younger audiences.

02

## Solution

01

Conducted full marketing and content strategy audit

02

Developed new content plan with UGC formats and interactive features

03

Implemented content A/B testing system for Instagram and TikTok

04

Launched geo-targeted promotional campaigns by store location

03

## Results

+0%

Engagement growth

+0K

New followers

0M

Monthly reach

0x

Ad ROI

Client testimonial

> The MRKT.ERA team breathed new life into our social media. Our stores became closer to younger audiences, and promotional sales doubled.

Sergiu Gurau

Marketing Director, Linella

M

## Let's start with a review

A document with priorities and a 45-minute conversation. Then you decide: on your own, with us, or not at all.

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