All cases
BeautyMoldova

Raw&Real

ConceptBrandingIdentity

01

Challenge

Raw&Real, a new beauty brand, wanted to enter the market with a concept of natural beauty and sustainability. They needed a unique brand concept, visual system, and positioning strategy to stand out from competitors.

02

Solution

01
Developed brand concept: 'beauty without filters' focusing on natural ingredients
02
Created visual identity: warm palette, organic shapes, eco-friendly packaging
03
Designed a system for all touchpoints: from packaging to social media
04
Developed tone of voice and content strategy for launch

03

Results

0%
Brand recognition
+0%
Sales growth
0%
Repeat purchases