All cases
BeautyMoldova

SkinCare Club

Brand PositioningStrategyIdentity

01

Challenge

SkinCare Club, a cosmetology clinic, wanted to move from the mid-range to the premium segment. The existing brand did not convey expertise and service quality, and positioning was diluted among dozens of similar clinics.

02

Solution

01
Conducted target audience research and competitive analysis
02
Developed new positioning: 'scientific approach to beauty'
03
Created updated visual identity with premium feel
04
Built content strategy focused on expert content and case studies

03

Results

+0%
Average check growth
+0%
Premium client acquisition
0
NPS