# SkinCare Club — Case Study | MRKT.ERA

Source: https://mrktr.pro/en/cases/skincare-club/

> SkinCare Club case study — Beauty. Learn how MRKT.ERA helped achieve measurable results.

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BeautyMoldova

# SkinCare Club

Brand PositioningStrategyIdentity

01

## Challenge

SkinCare Club, a cosmetology clinic, wanted to move from the mid-range to the premium segment. The existing brand did not convey expertise and service quality, and positioning was diluted among dozens of similar clinics.

02

## Solution

01

Conducted target audience research and competitive analysis

02

Developed new positioning: 'scientific approach to beauty'

03

Created updated visual identity with premium feel

04

Built content strategy focused on expert content and case studies

03

## Results

+0%

Average check growth

+0%

Premium client acquisition

0

NPS

M

## Let's start with a review

A document with priorities and a 45-minute conversation. Then you decide: on your own, with us, or not at all.

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