# Building a Marketing Department | MRKT.ERA

Source: https://mrktr.pro/en/services/marketing-team/

> We build a marketing department from scratch or rebuild the one you have: structure, roles, hiring, vendors, KPIs in money, reporting and playbooks. For €500K–€5M businesses in Moldova, Ukraine, Romania, the UAE and Europe.

[RU](https://mrktr.pro/ru/services/marketing-team/)[EN](https://mrktr.pro/en/services/marketing-team/)[UA](https://mrktr.pro/uk/services/marketing-team/)[RO](https://mrktr.pro/ro/services/marketing-team/)

[Telegram · @mrkt\_era](https://t.me/mrkt_era)[+373 797 70 157](tel:+37379770157)[hello@mrktr.pro](mailto:hello@mrktr.pro)

[book a review](https://mrktr.pro/en/#lead)

10SERVICE

# Building a Marketing Department

We build a marketing department from scratch or rebuild the one you have: structure, roles, hiring, vendors, KPIs in money, reporting and playbooks. For €500K–€5M businesses in Moldova, Ukraine, Romania, the UAE and Europe.

[Discuss project

](#contact)

8–12

weeks to a working department

4

stages: diagnostic, structure, team, launch

1

weekly report for the owner

Proof case

## Proof case

[

Real Estate · Iași, Romania

### Royal Town

Royal Town was a new premium residential complex in Iași entering a highly competitive market with zero brand recognition. The developer needed to stand out among dozens of similar projects and attract a high-income audience — both local buyers and diaspora investors.

Open case

](https://mrktr.pro/en/cases/royal-town/)

SCOPE

## What's included

01Diagnostic: what marketing does today, what it costs and what money it brings

02Department structure for your scale: which roles in-house, which outsourced

03Role profiles, test tasks and help with hiring

04Vendor selection and replacement: ads, social, website, production

05Money-based KPIs for every role and weekly reporting

06Playbooks: monthly plan, brief, approvals, results review

TARGET

## Who it's for

The owner runs marketing personally and has run out of time

There is a marketer or an agency, but nobody can say what they deliver in money

The business is growing into new locations and cities, marketing has not

You need marketing to run without you

PROCESS

## Process

01

### Diagnostic

We review channels, budgets, people and vendors, and calculate what a lead and a customer cost today.

02

### Structure

We propose the department layout and its budget: who is in-house, who is outsourced, who reports to whom.

03

### Team

We write role profiles and test tasks, interview candidates with you and replace vendors where needed.

04

### Launch and handover

We set KPIs, reporting and playbooks, run the department ourselves for the first months, then hand it to a lead.

WHY US

## Benefits

01

### Marketing in money

Every role owns a number that shows up in revenue, not reach.

02

### Without you

The department runs on playbooks; the owner reads one report a week.

03

### No extra headcount

Only roles that pay off in-house are hired. The rest is outsourced with clear deliverables.

FAQ

## FAQ

It depends on the number of roles and channels. We start with a diagnostic and then quote a fixed project price plus the department budget. If you also need someone to run the department afterwards, that is the External CMO format.

Usually 8–12 weeks from diagnostic to a department that runs on playbooks. Hiring can take longer depending on the market.

We write profiles and test tasks, shortlist candidates and join interviews. The decision and the contract stay with you.

Yes. We work with businesses in Moldova, Ukraine, Romania, the UAE, Europe and the US, meetings are online and we travel when needed.

M

## Let's start with a review

A document with priorities and a 45-minute conversation. Then you decide: on your own, with us, or not at all.

[Message us on Telegram](https://t.me/mrkt_era)[WhatsApp](https://wa.me/971585350949)[hello@mrktr.pro](mailto:hello@mrktr.pro)

[MD+373 797 70 157](tel:+37379770157)[UA+380 93 892 81 77](tel:+380938928177)[AE+971 58 535 09 49](tel:+971585350949)