Your customers already ask ChatGPT about you.
What does it answer?
69% of searches end without a website visit. Where AI answers, organic CTR nearly halves. The new discipline is GEO: making AI search cite your brand — not your competitor.
— 01 / What changed
Not «new SEO». A different discipline
SEO optimizes pages for ranking. GEO optimizes content for retrieval and citation inside LLM answers. Different unit of output, different mechanics, different platforms.
| Traditional SEO | GEO | |
|---|---|---|
| Unit of output | Page position in SERP | Citation in an AI answer |
| Source selection | Crawl + index + ranking | LLM retrieval + reranking |
| Platform | ChatGPT · Perplexity · Claude · AI Overviews · Gemini | |
| Funnel position | Top-of-funnel awareness | Mid-bottom funnel: category known, picking a vendor |
— 02 / Data, not opinions
What raises your odds of being cited
The Princeton GEO study is the largest research on citation factors in generative engines. Some findings contradict SEO instincts.
External citations
Mentions in authoritative external sources — the strongest citation factor.
Statistics in copy
Concrete numbers with sources improve content retrievability.
Expert quotations
Attributed direct speech — the third strongest factor.
Keyword stuffing
Over-optimization lowers citation odds. Counter-intuitive — and measured.
— 03 / The product
GEO Audit — 3 weeks, 3 layers
A diagnostic, not a «promotion» subscription. In 3 weeks you have numbers: where you are cited, where your competitor is, and a 90-day plan.
Baseline
Brand citation rate across 5 engines: ChatGPT, Perplexity, Claude, AI Overviews, Gemini. Topic coverage map and competitive citation share.
Footprint
External trail: where you are mentioned — Wikipedia, press, Reddit, podcasts. Schema markup and authority signals.
On-site
Retrieval-ready structure: 100–300-word chunks, semantic HTML, FAQPage schema, llms.txt, anti-patterns.
Output: a 15-page report + a 90-day GEO roadmap. Implement it yourself — or with us.
— 04 / Pricing
Three formats
No discounts, no «special terms». One format — one price.
GEO Audit
one-time · 3 weeks
Baseline + footprint + on-site. Report and 90-day roadmap. You implement it in-house.
DiscussGEO Foundation
per month · 3 months min
Audit + foundation roll-out: llms.txt, schema markup, retrieval restructure of top-10 pages.
DiscussGEO Full
per month · 6 months min
Foundation + 8–12 GEO content pages + monthly iteration on citation share.
DiscussThe success metric is not «traffic grew» but citation rate: how often AI engines cite your brand in category answers. First measurable movement — 60–90 days.
— 05 / Honesty over the deal
Who does not need GEO yet
Businesses under €500K revenue
GEO brings quality traffic, but volume is modest for the first 6–12 months. Payback channels come first.
Sites without SEO foundation
No titles, meta or sitemap — start with traditional SEO: cheaper and faster. Begin with the SEO + GEO sprint.
Strictly regulated industries
Banking and healthcare need a legal layer over AI content. Without legal partnership we pass.
— 06 / FAQ
The questions founders ask first
How is GEO different from SEO?+
SEO optimizes pages for Google rankings. GEO optimizes for citation inside AI answers: ChatGPT, Perplexity, Claude, Google AI Overviews. A different unit of output (citation, not position), different factors (Princeton: external citations +115%, keyword stuffing −10%) and a different funnel position: the AI user already knows the category and is picking a vendor.
I rank top-3 on Google. Why would I need GEO?+
Google positions do not transfer into AI answers automatically. LLMs select sources via retrieval and reranking — different signals: external citations, content structure, schema markup. Top-3 Google brands are routinely absent from Perplexity answers in their own category. Checking takes one day — it is part of the baseline audit.
How do you measure results?+
Citation rate: the share of AI engine answers to category prompts that cite your brand. Measured across 5 engines before the start, then monthly, plus share-of-voice against competitors. A visibility metric for the new search — not vanity traffic.
When do results show?+
First measurable citation rate movement — 60–90 days after the foundation roll-out. Slower than paid ads, faster than classic SEO. The advantage of the moment: no one in MD/RO has claimed the category yet.
What is llms.txt?+
A 2026 standard: a structured description of your site for language models — what the company is, which pages matter, what to cite. Like robots.txt, but for AI engines. Included in GEO Foundation. It is already live on mrktr.pro.
Why not wait a year for the market to mature?+
Citation share compounds: engines cite more often those who are already cited. Whoever claims the category in MD/RO first gets protected by algorithmic inertia. Our estimate of the window — 12–18 months.
First step
Find out what AI answers about your category
30 minutes: we run category prompts through ChatGPT and Perplexity live and see who gets cited. If it is you — we will say honestly that GEO is not your priority yet.