What is a Marketing Audit
A marketing audit is a systematic diagnosis of all elements affecting customer acquisition and retention. It's not just "reviewing ads" — it's a deep analysis of business model, positioning, sales channels, and unit economics.
Without an audit, marketing becomes chaotic. You spend budget but don't understand what works and what wastes money. An audit provides clarity: where are growth points, bottlenecks, and where to invest first.
Who It's For
- Businesses spending on marketing but not seeing ROI
- Companies before scaling — to avoid scaling problems
- Startups wanting to understand where to direct first budgets
- Businesses after changing teams or agencies
What's Included
Business Model Analysis
We study how your business makes money. Unit economics, margins, average check, customer LTV.
Positioning Audit
We analyze how the market perceives you. What makes you different from competitors?
Sales Funnel Analysis
We follow the customer journey from first touch to purchase. Where are leads lost?
Channel Audit
Website, SEO, ads, social media — we evaluate each channel's effectiveness.
Competitive Analysis
We study what competitors are doing in Moldova and Ukraine.
Our Process
Brief & Data Collection
Complete brief, get access to analytics, CRM, ad accounts
Deep Analysis
7-14 days researching all marketing system elements
Report & Recommendations
Detailed document with prioritized growth points
Strategy Session
Results presentation, Q&A, roadmap
Results
- Detailed report with current situation analysis
- Growth points map with priorities
- Specific recommendations for each channel
- 3-6 month roadmap
- KPIs and metrics for tracking progress